Previous studies mainly focused on the influence of individuals’ external environmental characteristics on their bicycle-sharing service intention. Few studies investigated the relationship between consumers’ attitudes and intentions. The current study aims to investigate the influence of consumers’ attitudes, subjective norm, perceived behavioral control, and convenience on their bicycle-sharing service. A purposive sampling technique was used, and 234 valid respondents were collected for data analysis. The results showed that attitude, subjective norm, perceived behavioral control, and convenience positively and significantly influenced individuals’ intentions to adopt bicycle-sharing services. Last, theoretical and practical implications as well as limitations are discussed accordingly.
Cite this article as: Jia, H., Cheng, S., & Wang, L. (2023). Greener life: consumers’ green intentions to adopt bicycle-sharing services. Journal of Business Administration and Social Studies, 7(1), 1-7.